How to find your Audio Aura in Spotify Wrapped 2021Īs part of 2021 Wrapped, Spotify have included a brand new feature that reveals what kind of aura your listening habits have. Basically, it's like a parent overheard their child watching TikToks then made a PowerPoint presentation out of it.Spotify Wrapped 2021: Find your top 5 songs and artists. You've got all the hits: main character, NFTs, and understood the assignment. Or the personification of the " how do you do, fellow kids" meme. And while that's all clever in theory, the execution of its copywriting sounds like a parent's attempt at rattling off phrases they didn't quite understand in 2021. But to see the data, Spotify makes you tap through an Instagram Story-esque presentation of loud graphics, personality-driven observations, and this year, interactive games. The main product of Wrapped is a playlist of your most-played 100 songs of the year. This joke from reporter Astead Wesley hardly feels like a joke at all. Spotify's copywriting tried so hard to be trendy and cool that it ended up being incredibly corny. 1, when it dropped its 2021 Spotify Wrapped, a personalized in-app experience that tells people their top songs and artists for the year.Īnd, listen, like everyone else I took my precious little screenshots and obligatorily tweeted them out like a good internet soldier, addicted to signaling my taste.īut there was something oddly off-putting about Wrapped this year. The music service had its big day on Wednesday, Dec. That's what comes to mind when I look at Spotify's latest campaign for its annual year-end product, Wrapped. That lesson? There are very few things less cool than trying to being cool. There's a lesson I learned in eighth grade, back when I thought buying aggressively colorful, collared shirts from Aéropostale was going to make me cool.
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